The GTM definition control plane

Give Marketo, Salesforce, and every AI one vocabulary.

Krel maps the fields your systems already have, helps RevOps approve what Pipeline, MQL, Revenue, and Attribution mean, and publishes one governed context contract downstream tools can consume.

Explore a proof workspace See the product

Real source fields Human-approved Metadata-first

Krel Context Map showing governed business entities, metrics, and their real lineage in the synthetic demo workspace. — The real Krel Context Map, captured from the synthetic demo workspace.

Discover real schemas and fields

Trace every definition to its source

Govern what people and AI can trust

Where Krel fits

Your systems keep the records. Krel governs their meaning.

Krel is the control plane between the GTM data you already own and every AI, report, and workflow that needs to understand it.

Systems of recordMarketo · Salesforce · Warehouse · Ads

Operational records stay where they already live.

Krel control planeMap · Define · Approve · Monitor

One versioned contract for GTM business meaning.

ConsumptionAI agents · BI · Internal applications

Approved context ships with lineage, owners, and definition versions.

Krel does not replace your warehouse, move customer records, or become another attribution dashboard.

The contract is inspectable

See where every definition comes from—and prove when it is safe to use.

Krel connects the business map, field-level definition work, and a repeatable proof scorecard through one governed model. These are captures of the working product, not concept art.

01 · Definition studio

Build a metric like a sentence.

Start with the business intent, select compatible fields from the live catalog, add plain-language conditions, and review what Krel will publish.

Search Source → Object → Field
Type-aware calculations and conditions
Plain-English review before approval

Open the definition studio

Krel Definition Studio using selected Salesforce Opportunity fields from the synthetic demo catalog to build Pipeline. — The guided Pipeline definition, compiled from fields in Krel’s synthetic demo catalog.

02 · Marketo connector

Pair marketing activity with revenue authority.

Validate encrypted Marketo credentials, discover marketing structure, pair it with Salesforce opportunity authority, and review changes without exposing secrets in the browser.

Encrypted server-only credentials
Marketo + Salesforce metadata
Durable sync and schema history

Inspect data sources

Krel’s Marketo connection screen with instance URL and encrypted credential setup controls. — The production Marketo connection flow in Krel. Secret values are never included in the capture.

03 · Source authority

Make the handoff between systems visible.

See which system owns marketing activity, which one owns revenue, how Krel resolves their shared meaning, and exactly what downstream agents receive.

Explicit marketing and revenue authority
Inspectable metadata-to-context flow
Approved outputs separated from drafts

Review source authority

Krel source authority view showing Marketo and Salesforce metadata flowing through the Krel context contract into agents and analytics. — The live source-authority view from Krel’s synthetic demo workspace. Connection state is labeled in the product.

04 · Paid proof scorecard

Turn trust into an observable buying decision.

Fix the buyer questions up front, capture a baseline, run the governed context, and review whether each answer was grounded—or correctly refused—with field lineage attached.

Agreed baseline and current evaluation suite
Field-lineage references on every grounded answer
Durable human pass or needs-work verdicts

Open the proof scorecard

Krel paid-proof workspace showing a Marketo and Salesforce evaluation, scorecards, readiness, and reviewer outcomes. — The working paid-proof scorecard with clearly labeled synthetic demo evidence.

One governed context loop

From raw metadata to trusted answers.

Every stage remains inspectable: connect, map, define, review, and distribute.

Connect the metadata

Discover the fields, objects, and structures in Marketo and the rest of your GTM stack without retaining unrestricted customer records.

Map the business

Relate real source fields to the entities and concepts your teams use, with every connection visible and reviewable.

Define what is true

Build metrics from guided choices and actual fields. Krel generates the technical logic and keeps lineage in sync.

Prove and publish

Benchmark the questions that matter, then publish only approved context—with field lineage, ownership, and definition versions attached.

Metadata-first by design

Krel learns your business language—not your customer records.

Krel connects to Marketo and Salesforce through dedicated integration users, encrypts credentials, and stores discovered metadata, schema history, decisions, and safe diagnostics. Raw lead and opportunity records are not retained by default.

Encrypted, server-only connector credentials Tenant-isolated, approval-gated context Versioned definitions and append-only audit history

Context trust policyOnly approved definitions ship.

DraftNot available to AI

In reviewApproval required

ApprovedAvailable to AI

A measurable way to start

Prove the value before committing to the platform.

The paid proof is fixed-scope; platform plans are annual and anchored to connected systems, governed domains, and operating requirements—not database rows or AI tokens.

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